Lyuda is a seasoned and commercially focused senior finance and operations leader with deep experience across private equity-backed SMEs and PLCs. With a proven track record in driving profitability, EBITDA growth, and operational excellence, she specialises in building strategies that maximise business value through sharp financial insight, effective business partnering, and system improvements. Lyuda’s leadership style blends strong stakeholder management, innovation, and a passion for fostering high-performing, collaborative teams. Her expertise spans SaaS, information services, multisite operations, and hospitality, where she consistently delivers strategic cost management, international team leadership, and ambitious growth outcomes.